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Seduce With Style
The Men's Style Fashion Bible

Introduction to Style Attraction Switches (SAS)

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Hey guys,

This is the first post of what will become an excellent composition of style posts that will help you become the attractive guy you wanted to be using Attraction Fashion. We’re calling it Style 101 and you can find it on the right-hand side category.

Today I want to introduce to you the concept of Style Attraction Switches, or SAS for short. In the same way that other coaches come up with “attraction triggers”, these are the underlying factors that, when combined together, makes a guy look stylish.

Materia Attraction Switches

It is important to understand that these switches refer to the mental perception of an individual based on the core elements of style. The core elements are instruments of style: texture, color, layering, fit, material, branding, design. They are the tools that a builder uses to build the house. SAS is the different parts of the house (kitchen, living room, bedroom) and how each room makes you feel as a person.

Another way to think about it is this: the piano, guitar and voice are all instruments of sound. The end product is a song or a chorus. Think of core elements as the different instruments that are used to compose a soundtrack.

The SAS is the feeling that the listener has when he listens to the chorus, ending, or opening of the song for the first time.

Example of a compilation of guitars playing along to compose the song. Think of each composition is a separate SAS, and combined they complete the final song (If you can’t tell already, I am a huge final fantasy fan):

The 8 Style Attraction Switches (SAS) are:

  1. Dominance
  2. Elite-ness
  3. Access to resources
  4. Clean Cut
  5. Congruence
  6. Adaptability
  7. Preselection
  8. Lifestyle & Personality

Now, let’s further explore each of these switches individually:

• Dominance

Dominance refers to the level of passive power and entitlement a man has about himself. (Not to be confused with antagonistic energy or overconfidence). Through his style, the man conveys dominance.

The feeling he is communicating to women is:

  • I knows that I want out of life.
  • I’m not afraid to express myself.
  • I am a high value man.
  • I am on a path of a worthwhile mission. Watch me
Aslan from "Narnia" expresses great warmth and dominance

Aslan from “Narnia” expresses great warmth and dominance. Kindness is not mistaken for weakness

Dominance is expressed in clothing by:

  • First, having distinctive style. Not being afraid to stand out and actually enjoying the dominant energy in a room
  • By wearing bold colors that others may not wear
  • By moving and behaving like a dominant male within a social group
  • Clothing pieces that signify power and edginess: ties, wristbands, rings
  • Slick hairstyles and piercings also signify dominance
Matador at Princeton University

Matador at Princeton University

Dominance energy creates a more authoritative vibe. Over-use of it can cause other people to be not as willing to approach you. However, a dominant style matched with a warm personality (Warm Alpha) is very charismatic.

Once you understand the idea of dominance, you can work on putting together clothing pieces that have a strong level of dominant energy. Depending on your facial structure and your personality, the dominant SAS can be increased and decreased as the situation allows. Subtle, natural dominance is one of the MOST attractive things about male masculinity and why women are drawn into dominant characters.

• Elite-ness

Elite-ness is the communication that you are pre-qualified and part of a higher social hierarchy. As such, it allow alludes to the fact that you have access to resources that other may not have. It also signals that you are from a wealthy or otherwise selective group. The feeling the man is communicating to women is:

  • I belong to a very unique tribe.
  • I have worked hard or exhibited a higher than average skill to get to where I am
  • I has access to wealth, connections, resources or things the average person may not have
  • I understand and can communicate with people on a deeper level by “getting it” (subtle fashion differences between the elite and already decent looking)

Elite-ness is expressed in clothing by:

  • Wearing something that signals you belong to a group. A high class business suit, a salsa dancer’s uniform, or even a Giants jersey all communicate this. “Hey, I am a giant fan!” is better than “I’m nobody”
  • Subtle displays of wealth (a nice watch, or a clean, pressed suit)
  • Sometimes, unsubtle displays of wealth like driving a nice car, bottle service at a club. However these cost money and are not internal characteristics and require no additional social intuition to pull off
  • Sometimes, simply aging well is a signal of elite-ness. The older man has experience and has a sense of wisdom shared by few his age
  • A subtle style difference like a handkerchief in the suit pocket, or a necktie pin

• Access to resources

This is similar to elite-ness, but is a direct result of spending one’s resources well. For example, eliteness may signal that the man is a businessman on Wall Street. Access to resources is communicated by the style intuition from his pick of clothing and the props associated with his profession (i.e. cigar)

The feeling the man is communicating to women is:

  • I am the shit
  • I have what I need to get to where I want to go
  • Or, I know how to get the things I need to fulfill a specific purpose in mind
  • I know how to gather and lead people and resources to accomplish a goal

Note: Access to Resources is also related to certain brands that are associated to certain high class sexual avatars. Examples being: Black Peace Now for Japanese rockers, Abercrombie and Fitch with All-American looking hunks, Hot Topic with light rocker kids. The same way a basketball player picks out a high-flying pair of Air Jordans. The tools of the trade turns into the brands of the style class. You don’t necessary have to be rich to obtain these items, but you must belong to the part of the group and have enough sense of finances to spend money on the items that MATTER within that particular style class.

• Clean Cut

Maintaining your body, grooming and looks is harder than it looks. However, successful male models and good looking people have a beauty routine. Instead of leaving it to chance or habit of human nature (we are lazy by nature) they develop these morning and night routines to keep shaved, clean, and hair trimmed. They even have a going-out and night-out routine, as many “good looking” club girls do. Being clean cut is the most fundamentally important SAS.

The feeling the man is communicating to women is:

  • I take care of myself
  • I value the way I look and take pride in what God has gifted me with
  • I take the time to be with myself and styling my hair is an art
  • I like being clean and keeping things simplistic in my look and my life

even monkeys groom each other

Clean cut is expressed in clothing by:

  • Having a slick hairstyle
  • Facial hair and all body hair is always trimmed and in check. Even in the cases of beards, it is kept groomed and looks like it is maintained well
  • Attention to all of the details of a suit, or the way an outfit looks and how each clothing item corresponds to another
  • Paying attention to the little things. Laced tied. Colors match. Shirt is pressed. The devil is in the details.

George Clooney personifies “clean cut”

• Congruence

Now that you have the look down, can you add depth to it? Is the character stronger than the clothing items? Congruence refers to the degree of authenticity and matching energy between the outfit and the individual.

The feeling he is communicating to women is:

  • I am who I present myself to be
  • I mean what I say, be it positive or negative
  • You can feel comfortable around me and trust me
  • There’s a history and story behind what you’re seeing on the outside

Lack of the Congruence SAS will reveal you as a wolf in sheep’s clothing

Congruence is expressed in clothing by:

  • Feeling comfortable in your clothing (don’t worry, it may take some time if you are new to adjust to this)
  • Being aware of your body and being present in the moment. Congruence in game = The matching of thought, words, and actions.
  • Playing up the character of the outfit. I.e. A business man sits down with authority, or the way a dancer in a dancing costume may be in a hyped up party mood. Anthropologists have studied tribal warriors who use face paint versus those who do not, and found that the majority of those that did would kill its enemies whereas the ones that did not kept them as prisoners. This is because the face paint is a uniform. When in uniform, individuality erodes and group-think takes hold. Similarly, a person who wears a dancer’s costume may embody part of that style class’s identity. This is exaggerated on Holidays like Halloween.

Jack Sparrow is a favorite character of many because of Depp’s congruence with the role. It is known as his alto ego and he even has a tattoo that says “Jack Sparrow”

• Adaptability

This SAS refers to the ability to evolve and adapt to a new environment is the key to survival and success in many areas of life. The 3 types of adaptability are: geographical, cultural and personal.

Imagine a well dressed guy in a business suit on a college campus. Would he fit it? What about the goth rocker in a downtown, financial district bar full of investment bankers? Purple may make you look great in Brazil but gay in San Francisco. All of these require adaptation to social and cultural differences. A guy who is adaptable shows social intelligence and this is a huge turn on for women.

The feeling he is communicating to women is:

  • I am who I present myself to be, but I know when it is appropriate to adjust my style to the larger context
  • I understand the underlying social forces that are going on here
  • I get it
In the case he DOESN’T adapt:
  • I know the rules, but you have to know the rules to break the rules
  • I am cool enough to not follow conventional rules (I.e. Vincent Chase, Ari Gold getting drunk with the college kids in Entourage)

Spoiler Alert: If you have never watched Season 2 of Entourage:

Preselection

The idea behind pre-selection is that women want what other women want.  The quickest way to demonstrate that you’re an attractive guy is to show that other women are attracted to you (that you are pre-selected).

The feeling he is communicating to women is:

  • I am a guy who sees life as in abundance. I have options in life
  • I am the buyer, not the seller
  • I have other women in my life who would jump me if given the chance and have my babies
  • I like your company and am sexually attracted to you, but I could easily do without
  • There’s another girl eye-fucking me from the bar right now…

Pre-selection is expressed in clothing by:

  • Matching outfits between girl and boy
  • Lipstick
  • Slightly feminine accessory that could belong to one of your girlfriends
  • Actually having girls around you and enjoying your masculine vibe
  • Having girls fighting over you to take her home

Lifestyle & Personality Dimensions

The human condition has so many layers and dimensions that make this SAS hard to describe. Dimensions of lifestyle and personality refer to the way a person moves through life. His overall “take on life” and way he travels through his life greatly enhances his style and attraction levels. Specific examples of this are explained in the Way of Attraction and Beyond Style sections in the EBook Seduce With Style.

Personality Dimensions is the idea that everyone has a personality matrix. The good girl has a bad slut side to her. The businessman who is funny and have moments of being empathetic (Ari Gold), the hardcore wrestler who is actually quite gentle and nice (Hulk Hogan), the nice quiet guy who ends up being the murderer (i.e. Scary Movie).

Having a lifestyle and understanding one’s personalities communicates to women:

  • I have a strong identity, but it is not set in stone
  • I can make fun of myself because I know that personality is fluid, things change and we all have rationalization of our “self” and how we see ourselves
  • I don’t take myself too seriously
  • I can embrace different parts of my personality
  • You don’t know what to expect. Sometimes I am nice, other times I am alpha. But do know that I will respond appropriately and authentically in all situations.
  • I hangout withe OTHER cool people that share my awesome life views

Lifestyle & Personality are expressed in clothing by:

  • The outfit matching the lifestyle stage. Examples: a Salsa dancer at the dance studio, Hugh Hefner at Playboy Mansion, A businessman in a boardroom
  • A group of well dressed rockers who are all part of a band
  • A group of guys who all have their own identities, and when combined create a group vibe and style that is unmatched by others

Now that you know what these 8 switches are, you can begin to learn how to implement them. In the world of infinite designs, colors and clothing items, you now have a fundamental understanding of the forces of Attraction Fashion.

For further tactics and implementation of these Style Attraction Switches try a free trial of the Seduce With Style EBook.


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